C.C. Stone spends her days juggling her multiple jobs of on-air personality, community calendar director and TV host at News Channel Nebraska.
It’s all part of life as a small-town radio personality for Stone to entertain, enlighten and inform listeners. News Channel Nebraska, which is based in Norfolk, includes a website, NCN-TV Channel 35 and 94.7 FM on the radio.
Stone says her normal day is never the same. She usually gets to work at 10 a.m. to get everything updated. She is on air for her shift from 12 p.m. to 6 p.m., Monday through Friday.
Weekends are mostly spent working on TV segments, events, live remotes or at public appearances. During the summer she is busy with fairs, concerts and emceeing.
Stone says being in an area with a smaller population is good for her on-air personality.
"I can be more of myself up here since more people know how quirky I am,” she said.
Stone said that social media has changed her job a lot.
"Before we did a lot of our contests on the radio with call-ins. Now we do a lot of contests on Facebook,” she said.
When Stone comes in to work, it is a requirement for her to be logged into Facebook. It is a major part of her job and helps with branding. She says she tries to post often. Social media is a huge part of radio, journalism and broadcasting these days, she said.
Before the Internet and social media hit, no one really knew the face behind the voice, she said.
She said that is a good and bad thing.
“I will never complain about my job. I love it. There is a time, though, I just want to be done for the day and not talk about work,” she said.
She also said she has to be prepared to go into radio mode when she’s out in public, as she represents the company at all times.
Stone said she enjoys her relationships with Mike Flood, whose company owns the stations, and Dave Amick, the program director. They both give her creative range and they all respect each other with directions of stories, she said.
“I believe that editors are the key to everything. They hold the ground together in this business and are the liaisons for us," she said.
Stone says it's important for an editor to look over his or her work since it's usually read straight off the script right onto the air.
A good editor is open minded and wants every story to be successful, she said. And, good editors believe group effort is key for the story, she said.
Stone's path to News Channel Nebraska was a winding one.
Stone grew up in Nebraska and graduated from high school in Madison. She then went Bellevue College in Bellevue, Washington, and studied video productions. After graduating, she moved to Seattle and was an actress for 13 years. In 2013, she moved back to Nebraska.
“ When I got back I knew I couldn’t act so I thought what could I do that is creative and came up with radio," Stone said. She applied for a job at News Channel Nebraska's radio station.
The station trained her for six months and she's been there ever since.
Before this year Stone was strictly a radio personality, but that changed when her station changed formats. Now, she also appears on TV. In September 2015, the station switched from a rock format to 60s, 70s and 80s music and added news content to the radio station. The company that owns the station, Flood Communications, also added a TV news station.
Stone recently did a TV feature story about Dusters in Columbus, which brews beer and soda.
Stone enjoys the part of her job that allows her to showcase cool, local businesses and people.
“This line of business is definitely not for everybody, if you have a passion for it, run with it. You have to work hard everyday and you are going go where you need to go, as long as you keep your passion alive.”
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